What is google doing to the marketing of Northern Michigan real estate?

Wow, google has done it again. Marketing northern Michigan real estate to buyer is a very complicated subject. The problem is everyone says, "northern Michigan real estate" but this could mean Traverse City real estate or Onaway real estate. These two cities are worlds apart and hundreds of miles apart. There are only a few people that really know how to promote the real estate industry online in the state of Michigan. Here is how it works:

Most Michigan real estate companies will have an ambitious person trying to learn how to get to the top. Ultimately, this person will run into 1 of 4 websites. Northernmichigan.com, north-bound.com, soldbydebbie.com or northernmichiganrealestate.us. This ambitious person will realize in time that there is no sense in fighting against people who do this for a living, so this very good agent will pay either of the first 2 websites mentioned to be apart of their database. Well, this is a good move. However, if you want to be the best marketer of northern Michigan real estate or even more specifically, Traverse city Michigan real estate, this person should have figured out who created www.soldbydebbie.com and now who owns and promotes www.northernmichiganrealestate.us. Currently Coldwell Banker Schmidt Realtors of Michigan own my expertise.

Basically there are two choices as a website promoter. Either you can have 100 different offices pay you a little to be represented on your website, or, like Coldwell Banker Schmidt Realtors did, be the ONLY company on a highly competitive website and pay more money. That is the solution to 9 out of 10 problems in the world isn't it. The key is time spent online promoting Michigan real estate, which in turn costs money.