Who to List Property With...continued. Franchise vs. Small Northern Michigan Real Estate Company
This is never a easy subject to dicuss. Being an objective writer of northern Michigan real estate topics, you want your opinion to be respected by all, however, from time to time, you will offend certain entities. Unfortunately, in small town USA (northern Michigan), it is only a matter of time before you have somehow offended the entire population. With that said, let me give you my opinion on what company you should consider listing with.
We've discussed listing with friends and relatives. This of course should be the your first option, only from a humanistic perspective. Give them the opportunity. If no results are produced, then you need to consider your options. It is a touchy subject. For every $100,000 of property you own, when it doesn't sell, it will cost you over $9,000 annually due to interest lost, taxes, insurance, etc. At some point, "It's not your friends, it's your business"...Jerry Mcguire.
Obviously you want to get with the biggest and highest producing real estate office. However, just because a Century 21 may sell X number of homes in Alaska which is 100X the amount of property your small town real estate office has sold, doesn't mean they are even an option. I've seen this happen too many times. My radical example is always, "People don't go to Detroit to see and learn about property in small town northern Michigan". Closer yet, people don't go to Indian River to buy real estate in Onaway.
Back to franchises. Franchises such as Coldwell Banker Schmitt Realtors are one of the biggest. They tend to be one of the more successfull companies no matter what city they are located in due to their great reputation. Franchises tend to be the way to go in most bigger city circumstances. You need to remember the following: ALL FRANCHISES WERE STARTED FROM 1 VERY SUCCESSFULL BROKER IN THE MIDDLE OF SOME SMALL TOWN SOMEWHERE. Margie Haaxima of Banner Realty is a good example of this. She leads the county of Alpena in sales every year, yet she is not considered a franchise. Debbie Artrip of Cardinal Real Estate leads Presque Isle County in sales every year, yet she in not franchised either. Ten and tweny years from now, when these areas are more built up, maybe Banner Realy and Cardinal Real Estate will be "franchises" then.
Remember to always go with the company with the most webpresence. That is how 70% of all potential buyers go before they even consider contacting a real estate company. And that number will grow to 100% as the generations pass who are simply not familiar with computers.
If you'd like to find any Traverse City Michigan Real Estate, I of course suggest that you click on the afore noticed link to have a professional help you find what you are looking for.
We've discussed listing with friends and relatives. This of course should be the your first option, only from a humanistic perspective. Give them the opportunity. If no results are produced, then you need to consider your options. It is a touchy subject. For every $100,000 of property you own, when it doesn't sell, it will cost you over $9,000 annually due to interest lost, taxes, insurance, etc. At some point, "It's not your friends, it's your business"...Jerry Mcguire.
Obviously you want to get with the biggest and highest producing real estate office. However, just because a Century 21 may sell X number of homes in Alaska which is 100X the amount of property your small town real estate office has sold, doesn't mean they are even an option. I've seen this happen too many times. My radical example is always, "People don't go to Detroit to see and learn about property in small town northern Michigan". Closer yet, people don't go to Indian River to buy real estate in Onaway.
Back to franchises. Franchises such as Coldwell Banker Schmitt Realtors are one of the biggest. They tend to be one of the more successfull companies no matter what city they are located in due to their great reputation. Franchises tend to be the way to go in most bigger city circumstances. You need to remember the following: ALL FRANCHISES WERE STARTED FROM 1 VERY SUCCESSFULL BROKER IN THE MIDDLE OF SOME SMALL TOWN SOMEWHERE. Margie Haaxima of Banner Realty is a good example of this. She leads the county of Alpena in sales every year, yet she is not considered a franchise. Debbie Artrip of Cardinal Real Estate leads Presque Isle County in sales every year, yet she in not franchised either. Ten and tweny years from now, when these areas are more built up, maybe Banner Realy and Cardinal Real Estate will be "franchises" then.
Remember to always go with the company with the most webpresence. That is how 70% of all potential buyers go before they even consider contacting a real estate company. And that number will grow to 100% as the generations pass who are simply not familiar with computers.
If you'd like to find any Traverse City Michigan Real Estate, I of course suggest that you click on the afore noticed link to have a professional help you find what you are looking for.
posted by Deer Hunter at 4:02 PM
4 Comments:
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Thanks,
Don
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